Solo ads are a tried and tested online marketing ploy that advertisers still use to get you to spend money on the products and services they advertise. They are sent to individual subscribers via email, and can be modified to deliver optimum results. If you are starting your own solo ad campaign, here’s how you can make it work:
1. Know which demographic you’re advertising to.
You can’t advertise apples to people who want oranges, and expect them to buy out your entire stock, right? It’s the same with online ads. You have to know who your target audience is, and focus on them. Sending ads to the wrong audience is not only a futile effort, but also a fast way to get identified as a spammer.
2. Grab attention with interesting subject lines.
Your subject line weighs in heavily in the readers’ decision to read your email ad, or send it straight to trash. Use a catchy headline and you have a better chance of getting them to click through your ad. Use a terrible line or worse, a misleading one, and you instantly lose the reader’s trust and interest.
3. Get your offer across quickly.
Your reader can only stare at your ad for so long; eventually, they will move on to other mail. You have a few precious seconds to keep holding their interest, so an unnecessarily long pitch simply won’t do. Just keep it simple and conversational.
4. Offer free items of value.
Freebies are something that always makes people interested. They give readers the feeling that they are important, and allow them to become more interested in any future ads you send them.
5. Look for a solo ad seller you can trust.
Despite them being on every corner of the World Wide Web, solo ad sellers are a difficult lot to sort. Some can be less scrupulous than others, so it’s important that you choose the one you work with for your ad campaign carefully. Go through the reviews section of the seller’s website to see what other clients say about them.
With the right solo ad sellers by your side, your campaign can hit new levels of success. Results Inspired lets you work with specialists that can help you improve your marketing style and bring in more conversions through increased page visits and clicks.